ORVANE — Branding & Art Direction

ORVANE is a fragrance brand built around the idea of giving the invisible a distinct form. Its collection brings together four personalities: KOVA, NOCTE, SABLE, and VANTA. The names suggest strength, night, sensuality, and depth, setting the tone for a collection that leaves room for interpretation. Each sculptural bottle gives its fragrance a presence before the scent is experienced.

My art direction and brand design for ORVANE explore the tension between precision and instinct. Angular bottle forms inform the sharp cuts of the wordmark, while expressive brush lettering gives each fragrance its own voice. Black and red establish an atmosphere of restraint and intensity, carried through the identity, campaign imagery, print applications, and website. Every element follows the same intention: to reveal enough to draw you in, while keeping something concealed.